Posting/sharing photos and videos is the top activityĪccording to DataReportal, 69.7% of users use Instagram to post or share photos and videos. But it’s still ahead of Facebook, Twitter and TikTok. This makes it one of the lesser trusted social media platforms. When it comes to Instagram, only 25% of American users feel that the platform protects their data and privacy. Only 25% of American users feel that Instagram protects their data and privacyĪ study by Insider Intelligence found that trust in social media platforms dropped significantly in 2022. That means having a solid cross-platform marketing strategy is crucial for your brand to succeed. A large number of users use it alongside other social media platforms such as Facebook (82.9%), YouTube (75.5%) and TikTok (52.2%). Almost every Instagram user uses it alongside other platformsĪccording to data from We Are Social, only 0.1% of Instagram users are unique to the platform. These Instagram user statistics can give you a better look: 1. Understanding how people perceive and use the platform will help you devise best practices for Instagram to connect with them. This is a slight increase from 2021 when the platform’s ad revenue amounted to $42.1 billion. According to Insider Intelligence, Instagram generated $43.2 billion in ad revenue in 2022.Although this puts it behind other platforms like Facebook and Twitter, it’s still one of the most popular social media sites. It’s now the fifth most visited website worldwide.And if you make use of the latest Instagram trends, you have the potential to exponentially grow your reach. This makes it the fourth most used social media platform. Instagram currently boasts 2 billion monthly active users.Instagram advertising and marketing statistics.Instagram audience and demographics statistics.Instagram stats to pay attention to moving into 2023.So let’s find out some of the vital Instagram statistics that will shape your strategy in 2023. With 49% of consumers and 59% of marketers planning to use it in the next 12 months, you can’t afford to not pay attention to the platform’s key statistics. This will then give you the insights you need to anticipate changes and fine-tune your strategy.Īccording to the Sprout Social Index, Instagram is among the “big three” social media platforms. You need to keep a close eye on Instagram stats to stay on top of trends shaping the platform’s marketing landscape. But looking at your brand’s performance alone isn’t enough to get ahead of the competition. Your Instagram analytics provides account-specific performance insights, which then inform your strategy.

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